5-Hour Energy Holds 12% of Energy Drink Market

Posted in BBB Vending, products | March 8th, 2012

5-hour Energy is a flavored energy shot made by Innovation Ventures. The company’s invention  of the 2-ounce shot in 2004 sparked a wave of “energy shot” drinks. People choose 5-hour Energy over 9 million times a day… That a lot of shots.

5-hour Energy has about 12 percent of the overall energy drink market, which is about $9 billion in sales. With an advertising budget of close to $90 million they don’t intend to be taken over any time soon

5 hours Energy contains 0 sugar and is manufactured in Wabash, Indiana. It is sold in 2-oz (59 mL) containers. They offer several flavors but the berry is the most popular. They also have a decaf version as well.

The video below is a story the CBS News did about 5-hour Energy drink.

BBB Vending serves your vending needs in south east Michigan

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2 Responses to “5-Hour Energy Holds 12% of Energy Drink Market”

  1. Mary Brown says:
    June 22, 2012 at 2:03 pm

    I am interested in buying a few 5 hour energy machines. Can you give me any advice on the profitability of the machines and what are some of the best locations to place them. I am new to the business and trying to figure out the best route to go. Thanks so much

  2. Cindy says:
    July 24, 2012 at 11:22 am

    Hi Mary, We put the little bottles right in our machines. They are very good sellers in all of our stops. The national advertising that is done for them has been a big help. Do you not have machines now that you could put them in? Space is usually always very limited so I am not sure that we would ever buy a machine just for that. Cindy

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